Business Process Management Journal, Volume 21, Issue 1, January 2015.
Purpose The goal of the article is to study the level of importance existing among the indicators that were previously defined for a PMS and are relative to franchises in Brazil, using the AHP methodology, together with a series of tests, which are responsible by verifying the degree of reliability, robustness and stability of the parameters used and the results obtained. As a result, the author suggests that the diagnosing of the five delimited indicators have different relevance assigned to them. Design/methodology/approach This paper reviews extant literatures in Franchise, Performance Measurement Systems (PMS), Multiple Criteria Decision Making (MCDM), in specific the theory about Analytic Hierarchy Process (AHP). Findings The authors found that it was possible justified, for both the relative and the evaluative method, that the I3 was the main point of the system and, as a consequence, be considered as priority when talking about sectorial development of franchises in Brazil. As for the other indicators, even being located in a level lower than I3, they must be taken into contemplation in these measurements, however, with a relatively inferior importance degree. Practical implications It was possible to better comprehend which economics and non-economic factors selected have a more predominance in the Brazilian franchise context, according to characteristics of the companies present. Originality/value The absence of scientific papers that describe the relevance level of the main factors that influence in the Brazilian franchise system.
Purpose The goal of the article is to study the level of importance existing among the indicators that were previously defined for a PMS and are relative to franchises in Brazil, using the AHP methodology, together with a series of tests, which are responsible by verifying the degree of reliability, robustness and stability of the parameters used and the results obtained. As a result, the author suggests that the diagnosing of the five delimited indicators have different relevance assigned to them. Design/methodology/approach This paper reviews extant literatures in Franchise, Performance Measurement Systems (PMS), Multiple Criteria Decision Making (MCDM), in specific the theory about Analytic Hierarchy Process (AHP). Findings The authors found that it was possible justified, for both the relative and the evaluative method, that the I3 was the main point of the system and, as a consequence, be considered as priority when talking about sectorial development of franchises in Brazil. As for the other indicators, even being located in a level lower than I3, they must be taken into contemplation in these measurements, however, with a relatively inferior importance degree. Practical implications It was possible to better comprehend which economics and non-economic factors selected have a more predominance in the Brazilian franchise context, according to characteristics of the companies present. Originality/value The absence of scientific papers that describe the relevance level of the main factors that influence in the Brazilian franchise system.
